content strategy may undergo adaptation and supplementation during its implementation. Continuous tracking of results, analyzing audience reactions, and monitoring industry changes will help identify effective methods and optimize Onmi's content strategy.

General Strategy

• Goal: Increase ONMI's recognition, stimulate active interaction, and boost app downloads, creating a community of active and engaged users around ONMI.
• Target Audience: Gamers, AR/VR enthusiasts, fans of innovative fashion and music. Different segments of the audience have varying interests and motivations, and ONMI's strategy is aimed at attracting and satisfying their needs.
• Key Messages: Modern AR games, seamless integration of fashion and music, the development of a sense of community and adventure.

Platform-Specific Strategies:

Instagram

• Content Types: Captivating images and short videos showcasing the game's visual elements, fashion items, and musical collaborations. Use Stories and Reels for updates and community content.
• Frequency: 2 main posts per week, including reels, and 1-3 stories per day.
• Engagement Tactics: Collaboration with famous bloggers, launching AR filter challenges, posting engaging, unique in-app content, showcasing virtual clothing collections, videos featuring graphics and 3D, using interactive stories.

Twitter

• Content Types: Brief updates, game tips, announcements, live interaction, messages, and questions from Vivi and ONMI character.
• Frequency: 2-3 posts per week.
• Engagement Tactics: Hosting Q&A sessions, supporting user experiences, initiating hashtag campaigns.

Facebook

• Content Types: Detailed updates, event information, stories of fashion and music collaborations, posts about partnerships, engaging videos.
• Frequency: 2-3 posts per week.
• Engagement Tactics: Creating Facebook groups, utilizing AR features on Facebook.

YouTube

• Content Types: Teasers, shorts, usage guides, developer insights, user stories.